Little Caesars is a 60-year old pizza chain with presence across the globe. The brand has developed unique positioning in the pizza franchise value chain by offering the lowest prized large pizza with convenience. Phoenix Nexus’s thesis behind their ownership in Little Caesars franchises primarily relies upon this unique brand positioning that Little Caesars has been able to achieve throughout its history.
Families that eat together, stay together
Little Caesar Enterprises Inc. is an American multinational pizza chain that does business in the United States as Little Caesars. Founded in 1959, the Detroit-based company owned by Ilitch Holdings operates and franchises pizza restaurants in the United States and internationally in Asia, the Middle East, Canada, Latin America and the Caribbean.
After all, in today’s times, eating together essentially translates to bonding together. And we believe that the best bonds are forged when family members share not just their pizza slices, but even the toppings!